In this Expert Insight Interview, Daniel Cooper discusses digital transformation. Daniel Cooper is the managing director of Lolly, which helps companies automate and scale with digital transformation.
This Expert Insight Interview discusses:
- Whether companies are actually automating
- What digital transformation is all about
- How automation can help us focus on more creative tasks
Paying Lip Service to Automation
A lot of people talk about digital transformation. There’s been a lot written and spoken about it, but it certainly seems that there was a lot of lip service being paid to the idea of digital transformation even before the pandemic.
Once the pandemic hit, many companies discovered to their detriment that paying lip service would come back to bite them.
Pillars of Digital Transformation
When we look at digital transformation, we’re looking at a couple of pillars:
- What’s happening internally in the business, how that can be digitized and improved with technology.
- What’s happening outside of the business with existing or would-be customers, and how we can digitize and improve that aspect.
Digital transformation is a very corporate term, one of those sayings that don’t really convey their meaning. In simple terms, it is about finding processes that can now be automated and improved to free people up to get back to doing what they’re good at — being humans, not machines.
Automating Mundane Processes
Some people tend to get a little leery about terms like digital transformation and automation. They often worry about whether they would be automated out of a job, but that’s not exactly what automation is about.
Probably the best place to start with digital processes is looking at those routine, mundane, repetitive tasks and free yourself to do more high-value activities. CRMs are an excellent example of that.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.