In this Expert Insight Interview, Randy Crabtree discusses finding a proper fit within your business and surrounding yourself with people who have skills and passions that you do not. Randy Crabtree is the co-founder and partner of Tri-Merit Specialty Tax Professionals. He is a widely followed author, lecturer, and podcast host for the accounting profession.
This Expert Insight Interview discusses:
- How to play to your strengths in business
- Why it is essential to be self-aware and accepting of your weaknesses
- How to find the right people to help you reach your goals
Playing to Your Strengths
If you were to look at how we approach employees and work generally, you’d find that we do a lot of performance reviews. Unfortunately, these reviews tend to focus on what employees did wrong rather than what they might be doing right. Our focus is always in the wrong place, trying to get people to improve upon things they’re not good at or don’t like.
Randy Crabtree’s approach revolves around understanding what you and your team members are good at, and playing to your strengths, instead of fixing the weaknesses you may never improve upon.
Finding the Right People
When you’re starting out, you have to understand that there are things you’re not going to be good at. This realization frees you up to look for people who can take care of these people for you.
You might be passionate about what you do, but that doesn’t mean that your company will be successful. For that, you’ll need great marketing, accounting, finance, etc. The good news is that you can outsource these things and hire people to handle these tasks from within the company itself. Focus on your passion instead of wasting your time on things you don’t care for.
We’re in a unique position now to build the hybrid companies of the future, where you have a core set of employees and outsource all kinds of tasks, including HR, bookkeeping, marketing, and everything in between.
You might have contractors coming in for short projects, as well as others with whom you’ve worked for a long time. That is precisely the challenge for leaders and organizations nowadays —making a hybrid business seamless.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.