Healthcare people already have a passion for taking care of and serving people, so why not use that passion for business purposes as well? In this Expert Insight Interview, Christine Blackledge discusses how healthcare workers can become successful business owners. Christine Blackledge is a “mumpreneur” specialized in the care recruitment field. She is the founder of NVQ training school, as well as experienced in running different procurement, law, and marketing agencies.
This Expert Insight Interview explores:
- Setting up the business
- Preparation before starting the business
Set it Up Right
A healthcare person interested to enter the business world could open a medical staffing agency providing nurses and other needed healthcare staff to hospitals and other health institutions. Or, one could open small boutique care home where senior residents would be taken care of. The things needed to be known are the action plan and goals one wants to achieve with that business, but the actual pace of opening the business varies between people. Opening any kind of business is stressful and it should not be rushed. The first thing to do is to find the ideal sector of the industry for which he or she has a passion to provide quality services. Considering that new business owners can sometimes feel alone and helpless, it is helpful to have a mentor who will be there to give support and advice for taking the business to another level or for solving current business issues. The main issues new owners usually experience are how to manage their staff and how to generate new clients while giving quality services to the current clients. New owners are usually stressed whether they will be able to handle the financial aspect of owning a business, and that is why it is of crucial importance to start with the available capital and then to level up with time. Business owners who are ready to expand their business should look for additional services that they will be able to provide to their clients.
Nowadays everything can be found on the Internet. So, prospective business owners have all the information available online to do thorough research about the competition, target market, and its demographics, legislations, etc. In addition, the need for the healthcare industry never stops, and now it is an especially high demand for it due to the coronavirus pandemic. Large businesses also look for smaller organizations to outsource their work. Thus, in conclusion, all you need to do is to find an area within the healthcare industry in which you want your business to be, to set up your goals and business plan, and to establish a realistic time frame for starting it.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.