Sales POP - Purveyors of Propserity
TV / For Sales Pros / Feb 22, 2017 / Posted by Sales POP! Recommends / 2099 

The WHAT, WHY, & HOW of Personal Brand Building

0 comments

The pervasive nature of the web and social media has changed the game for every company’s sales, marketing, and PR efforts. Every person on your staff – INCLUDING YOU – can be searched and researched.

Have you ever googled yourself? Do you know what Google says about you? Do you surface on the first page (if not, you may have a real problem!). In the modern world, you are who Google says you are. Every member of your sales team, no matter how junior or senior, needs to understand the importance of their own personal brand and why it matters. They should be fully trained on the skills needed to maintain their personal brand, avoid the hazards, embrace the benefits, and take full advantage of all of the opportunities.

Years ago our reputations were built on word of mouth—but now it’s world of mouth. You are out there and your brand is out there, so it better be well maintained and grown. It’s not enough to just put your LinkedIn profile up there and make a Tweet once a day—you’ve got to be actively participating in these things on a regular basis.

In this exclusive video, McCormack Media’s Social Expert @StefanLubinski explains why a LinkedIn profile and presence is an essential part of your personal brand. And, most likely, it’s NOT for the reason you’re thinking!

About Author

The editorial staff at Sales POP! online Sales Magazine love to bring you the best content available.

Author's Publications on Amazon

People are the lifeblood of a company. Without a clear process for recruiting, interviewing, hiring, and development of the team, finding the right talent is difficult and limits your growth potential. This book is a fable to illustrate the need to always be looking for…
Buy on Amazon
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging, and user-generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of…
Buy on Amazon
Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude,…
Buy on Amazon
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters,…
Buy on Amazon
Heavy Hitter I.T. Sales Strategy is a comprehensive guide for penetrating new accounts, differentiating your solution during the sales cycle, and winning highly competitive accounts. It is based on extensive research and interviews with more than 1,000 key information technology decision-makers, top technology salespeople, and…
Buy on Amazon
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even…
Buy on Amazon
This book will increase your prospecting for new business! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering.
Buy on Amazon
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.
Buy on Amazon
Get More Face Time and Higher Close Rates--the SMART Way Smart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than…
Buy on Amazon
Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and…
Buy on Amazon
Every day, expert consultants like Mike Weinberg are called on by companies large and small to figure out why their sales departments are falling short. Is it lazy and ineffective salespeople? Is it outdated methods of client building? Why are these team members not producing…
Buy on Amazon
You know how to sell—that’s your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.
Buy on Amazon
Comments

..
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.