“Why should I buy from you as opposed to everybody else?” Business consultant, educator and personal coach Roy Osing takes on this killer question in sales.
Roy Osing about the Most Important Question in Sales
About Author
Roy Osing
Roy Osing is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. He is a resolute blogger, keen content marketer, dedicated teacher and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series ‘BE DiFFERENT or be dead.’ He is devoted to inspiring leaders, entrepreneurs and organizations to stand apart from the average boring crowd and achieve their true potential.
Author's Publications on Amazon
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Ending Self Sabotage
Expert Interviews / 18621 -
#SalesChats: 9th May 2019 9am PT/Noon ET
#SalesChats / 14359 -
#SalesChats: Sales Trends That You Need To Know About In 2019
#SalesChats / 13889 -
#SalesChats: How to Drive Sales Motivation
#SalesChats / 13138 -
#SalesChats: How to Be a Top Sales Performer
#SalesChats / 12942
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How to Get Real Results from Advertising
Expert Interviews / Jul 28, 2025 -
The Five Levers of Business Growth (video)
Expert Interviews / Jul 26, 2025 -
Expert Strategies for Bold Leadership in Turbulent Times (video)
Expert Interviews / Jul 24, 2025 -
The Real Path to Thought Leadership (video)
Expert Interviews / Jul 22, 2025 -
The Price is Right: Mastering SaaS Monetization (video)
Expert Interviews / Jul 20, 2025
About Author
Bill Wilson
Bill Wilson is the Founder and CEO of Pace Pricing, a pricing consulting and coaching firm specialized in working with B2B SaaS companies. As a three time founder, Bill has been through the ups and downs faced by consulting, agency, and SaaS companies. Bill has celebrated successful exits, guided companies at every growth stage in designing profitable monetization strategies, and been a trusted advisor and coach for hundreds of SaaS teams, partnering with accelerators, PE, and pricing firms. He has taken all of his experiences learned in 20+ years in the trenches and is sharing them to help others stop guessing, start getting better results, and build models that scale. Pricing models, structures, and tactics may evolve, but one thing stays the same: pricing is about confidence, and you build confidence through data.
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