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TV Expert Interviews / For Sales Pros / Dec 18, 2021 / Posted by Matthew McDarby / 256 

The Divine Comedy of Sales (video)

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In this Expert Insight Interview, Matt McDarby discusses his latest book, The Divine Comedy of Sales. Matt McDarby is a long-time sales professional and sales consultant. He is the founder and CEO of United Sales Resources (USR) and the author of three books.

This Expert Insight Interview discusses:

  • What Matt’s latest book is based on and where the idea came from
  • The virtues that make a great leader
  • Why people are willing to follow great leaders

The Divine Comedy of Sales

The previous two of Matt’s books were about some common challenges that people in leadership face. The first one was about finding enough time to do important things well, and the second book was about how to systematically approach getting the right talent from in-house to do what needs to be done.

This third book is all about getting the best out of the people on your team. If you’ve got a proper operating rhythm with your employees, focused on the right things, and have the right people on the team, you need to start paying attention to how you go about leading.

Seven Deadly Sins

So, what is different about the environment and the approach of the best leaders out there? How do they get the best out of their teams? In Matt’s experience, it comes down to two things — how they carry themselves and how they treat their employees.

The best leaders are conscious of these things. However, it’s not just about how you treat your employees. It’s also about how you treat your customers and partners, both in the business and externally. The book is called The Divine Comedy of Sales because it encapsulates the “seven deadly sins” of sales leaders and how to avoid these pitfalls, demonstrating the seven great virtues instead.

Seven Great Virtues

Humility, patience, diligence, self-control, goodwill, generosity, and detachment are the virtues embodied by the best leaders. These are the types of people that others are willing to run through walls for.

At the end of the day, it all boils down to applying these virtues in practice. So, the book is about stories that identify great sales leaders.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Matt is founder of  United Sales Resources and Managing Director at Specialized Sales System, a sales performance company focused on sales management coaching and specialized sales system development. He is the author of The Cadence of Excellence and many sales white papers and advisory briefs.

Author's Publications on Amazon

What would it be like if you had greater control over and impact on your sales team’s performance? What new opportunities would you be able to capture? What problems would you solve? What degree of personal growth would you experience? What about your people? Sales…
Buy on Amazon
In The Divine Comedy of Sales, Matt McDarby offers a clear view of great sales leadership by looking through the lens of the people being led. What are the qualities of the sales leaders you would be inclined to follow? What actions do they take…
Buy on Amazon
"The Ultimate Differentiator: The Sales Manager’s Guide to Talent Development" is for sales leaders who need to achieve growth in highly competitive or commoditized markets, where products and services alone provide little or no differentiation for customers.
Buy on Amazon
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