Sales POP - Purveyors of Propserity
What Does “Purveyors of Prosperity” Mean?
Blog / For Sales Pros / Dec 19, 2016 / Posted by John Golden / 5682

What Does “Purveyors of Prosperity” Mean?


Okay, so we hear you asking “What on Earth is a Purveyor of Prosperity?”

Put plainly and simply: it is a salesperson. Although salespeople have been negatively stereotyped over the years–portrayed in movies as scheming, amoral, cut-throats–the reality is so very different.

From earliest times, historical figures like Marco Polo opened up trade routes and brought cultures together in the name of commerce and trade. This tradition has endured right up until today as we have seen former conflict zones and closed-off, repressive countries become transformed by enterprise and by entering the world’s markets. The conduits for this kind of journey? Salespeople, of course.

Someone needs to carry the message of burgeoning companies, new innovative products or indeed restate, refresh and reposition established companies for new markets or changing buyer tastes. That someone is the salesperson–and that is why, far from becoming defunct or an anachronism, their best days are actually ahead of them.

In this global, ever-faster moving business environment, it is the salesperson who is critical to helping vendor and buyer come together to understand the connection between product/service and business need. It is the salesperson who can help cut through the online noise bombarding buyers and confusing them. It is the salesperson who can help craft the unanticipated solution to a buyer’s business problem.

This is why the salesperson is a Purveyor of Prosperity. Through them products and services find their way to solving needs and helping the buyer’s business thrive. In doing so the salesperson brings prosperity to their own company and to businesses of others. So you can see this prosperity is actually bidirectional.

This is why we have named our new online magazine Sales POP! To celebrate the Purveyors of Prosperity and to help them excel even more!

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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