Stories are a fantastic way to illustrate the effectiveness of your services. But beyond that, as Patricia Fripp shows us in this insightful presentation, is that there is actually a great formula to follow which will truly engage your audience and empower your message. Part of this formula is populating your stories with real flesh-and-blood characters that your audience can relate to, and to actually use their words. All of this is wrapped up in an emotional connection.
How to Use Great Storytelling to Build Your Consulting Business
About Author
Patricia Fripp
When your message must be memorable, your presentation powerful, and your sales successful, call Patricia Fripp. She is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills and on-line training expert. Learn to improve your sales presentations easily and conveniently.
Author's Publications on Amazon
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Ending Self Sabotage
Expert Interviews / 18619 -
#SalesChats: 9th May 2019 9am PT/Noon ET
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#SalesChats: Sales Trends That You Need To Know About In 2019
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#SalesChats: How to Drive Sales Motivation
#SalesChats / 13137 -
#SalesChats: How to Be a Top Sales Performer
#SalesChats / 12940
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Expert Interviews / Jul 5, 2025
About Author
Matthew Hill
Matthew Hill is a leadership trainer, intercultural facilitator, and presentation coach with a unique mix of corporate insight, global experience, and sharp humor. He’s worked with teams from EY to GE Capital, leading communication workshops in over 30 countries. Known for transforming self-doubt into confident delivery, Matthew helps professionals—from emerging leaders to CEOs—find their voice, sharpen their message, and lead with impact. Whether online or on stage, he brings energy, empathy, and practical tools to every session.
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