Stories are a fantastic way to illustrate the effectiveness of your services. But beyond that, as Patricia Fripp shows us in this insightful presentation, is that there is actually a great formula to follow which will truly engage your audience and empower your message. Part of this formula is populating your stories with real flesh-and-blood characters that your audience can relate to, and to actually use their words. All of this is wrapped up in an emotional connection.
How to Use Great Storytelling to Build Your Consulting Business
About Author
Patricia Fripp
When your message must be memorable, your presentation powerful, and your sales successful, call Patricia Fripp. She is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills and on-line training expert. Learn to improve your sales presentations easily and conveniently.
Author's Publications on Amazon
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Ending Self Sabotage
Expert Interviews / 18622 -
#SalesChats: 9th May 2019 9am PT/Noon ET
#SalesChats / 14360 -
#SalesChats: Sales Trends That You Need To Know About In 2019
#SalesChats / 13891 -
#SalesChats: How to Drive Sales Motivation
#SalesChats / 13138 -
#SalesChats: How to Be a Top Sales Performer
#SalesChats / 12942
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Expert Interviews / Aug 9, 2025 -
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Expert Interviews / Aug 7, 2025 -
Pilot Lessons for Leadership, Performance, and Organizational Success
Expert Interviews / Aug 5, 2025 -
Mastering Modern Digital Marketing (video)
Expert Interviews / Aug 3, 2025 -
Breaking Free from Micromanagement (video)
Expert Interviews / Aug 1, 2025
About Author
Daryl Black
Daryl D. Black — Transforming Leadership in High-Growth Organizations Daryl D. Black is on a mission to eliminate toxic leadership and workplaces in high-growth teams and companies by empowering senior leaders to bring order to chaos in their professional and personal lives. With over 30 years of crisis-tested leadership experience and a decade managing large-scale, high-budget IT projects, Daryl is a Top 5 LinkedIn Leadership Coach, sought-after speaker, and author who has guided thousands of executives across North America, the Middle East, Australia, and New Zealand. His unique "Order to Chaos" framework—developed through real-world crisis leadership and complex project management—helps leaders navigate volatile, uncertain, complex, and ambiguous environments at any scale. Daryl’s leadership journey began in volunteer search and rescue, where he led life-saving missions for lost individuals. He served as a leader during Hurricane Katrina and has responded to the country’s most significant emergencies, as well as dozens of other critical incidents. His crisis-tested experience, combined with enterprise-level IT and corporate project leadership, translates into practical solutions for Fortune 500 companies and high-growth organizations. Through his OtC Leadership brand, Daryl delivers crisis-tested principles that help leaders master corporate chaos, retain top talent, and scale teams effectively—all while maintaining psychological safety and innovation.
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