Stories are a fantastic way to illustrate the effectiveness of your services. But beyond that, as Patricia Fripp shows us in this insightful presentation, is that there is actually a great formula to follow which will truly engage your audience and empower your message. Part of this formula is populating your stories with real flesh-and-blood characters that your audience can relate to, and to actually use their words. All of this is wrapped up in an emotional connection.
How to Use Great Storytelling to Build Your Consulting Business
About Author
Patricia Fripp
When your message must be memorable, your presentation powerful, and your sales successful, call Patricia Fripp. She is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills and on-line training expert. Learn to improve your sales presentations easily and conveniently.
Author's Publications on Amazon
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Ending Self Sabotage
Expert Interviews / 18626 -
#SalesChats: 9th May 2019 9am PT/Noon ET
#SalesChats / 14366 -
#SalesChats: Sales Trends That You Need To Know About In 2019
#SalesChats / 13899 -
#SalesChats: How to Drive Sales Motivation
#SalesChats / 13142 -
#SalesChats: How to Be a Top Sales Performer
#SalesChats / 12949
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Expert Interviews / Sep 30, 2025 -
The Leadership Blueprint: From Self-Awareness to Team Power (video)
Expert Interviews / Sep 28, 2025
About Author
Justin Long
Justin B. Long is an author, podcast host, and the hospital administrator for Springhill Equine Veterinary Clinic, which he owns with his wife, Dr. Erica Lacher. Known for fostering a strong culture of learning and mentorship, their clinic has helped shape the careers of many future veterinarians. Justin is passionate about the power of positive culture, mental health, and effective teamwork—values he had to learn the hard way after struggling with insecurity and toxicity early in his life. Today, he’s a dedicated advocate for helping young people thrive both personally and professionally.
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