Stories are a fantastic way to illustrate the effectiveness of your services. But beyond that, as Patricia Fripp shows us in this insightful presentation, is that there is actually a great formula to follow which will truly engage your audience and empower your message. Part of this formula is populating your stories with real flesh-and-blood characters that your audience can relate to, and to actually use their words. All of this is wrapped up in an emotional connection.
How to Use Great Storytelling to Build Your Consulting Business
About Author
Patricia Fripp
When your message must be memorable, your presentation powerful, and your sales successful, call Patricia Fripp. She is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills and on-line training expert. Learn to improve your sales presentations easily and conveniently.
Author's Publications on Amazon
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Ending Self Sabotage
Expert Interviews / 18631 -
#SalesChats: 9th May 2019 9am PT/Noon ET
#SalesChats / 14372 -
#SalesChats: Sales Trends That You Need To Know About In 2019
#SalesChats / 13906 -
#SalesChats: How to Drive Sales Motivation
#SalesChats / 13144 -
#SalesChats: How to Be a Top Sales Performer
#SalesChats / 12953
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Expert Interviews / Oct 19, 2025 -
Mastering Finance and Fundraising for Founders (video)
Expert Interviews / Oct 18, 2025
About Author
Jeffrey Fidelman
Jeffrey Fidelman is the Founder and Managing Partner of Fidelman & Company, a leading advisory firm launched in 2015 to address the critical fundraising and growth strategy needs of early- to mid-stage companies. Under Jeffrey’s leadership, the firm has scaled to a team of over 40 people, operating remotely and supporting clients across capital raises, business sales, acquisitions, and strategic initiatives. With deep experience as an interim CFO and COO, Jeffrey has successfully guided dozens of companies through pivotal financial transactions, helping them unlock growth, secure capital, and navigate complex market dynamics. Jeffrey’s career began in residential real estate, where he quickly expanded into commercial real estate and finance. He went on to become a Portfolio Manager at Morgan Stanley, specializing in syndicate and pre/post-market trading, and later served as Vice President at HSBC, driving revenue strategy across banking, lending, insurance, and retail for Manhattan. As a Partner at an early-stage venture fund, Jeffrey honed his expertise in supporting tech and tech-enabled startups. His advisory work with both portfolio companies and overlooked startups ultimately led to the founding of Fidelman & Company.



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