Sales POP - Purveyors of Propserity
Generate Sales by Building Relationships
Blog / For Sales Pros / Oct 28, 2017 / Posted by Joel Comm / 8233

Generate Sales by Building Relationships

1 comment

It is certainly true that everything has changed since the arrival of social media. In the beginning of the Web, it was unclear how money could possibly be made through Web page content. But then came AdSense from Google, followed by a rush of competitor programs and people producing good content. These individuals paid attention to their ads, and patiently and with care built their sites, and saw their incomes take off.

But these early efforts were totally impersonal. While websites provided information, there was a distinct lack of connection between the Web publisher and the reader. Blog posts–which ranged in subject from the writer’s life to baking the perfect souffle–came closer to personalization by directly reflecting the writer’s voice.

Still, though, blogs are mostly a one-way conversation. The blogger writes and publishers, readers can comment, and once in awhile the blogger might respond. But there isn’t much of a conversation, really, between that writer and the readers.

Social media has brought down that barrier, and the different sites have done it in different ways.

Facebook limits me to 5,000 friends but it gives a broad picture of who I am. Those friends can see my updates, they can look at videos and they can see photos of me at talks and conferences. They can also comment on my posts, and because they’re informed when other people also comment, the conversation is active. They can come back and respond to someone else’s comment.

Twitter takes that active conversation even further. Anyone can contact me through Twitter, ask me questions and contact me directly. More importantly, it’s completely open which gives it huge viral power. When other people see my conversations, they’re free to join them. Chatting on Twitter helps to cement my community and to build it too.

And LinkedIn has a more professional feel. It’s a place that shows off my experience and my qualifications. It tells people who I am, who I’ve worked with, and what I love to do. It’s a place that helps to build trust, the glue that holds communities together.

Each of those services helps me to build a relationship with people who want to know me and the kind of information I can supply. It’s that relationship that social media sells — and it’s that relationship that can produce sales for any savvy entrepreneur.

Pipeliner CRM empowers salespeople to build strong relationships. Get your free trial of Pipeliner CRM now.

About Author

Joel Comm is NY Times bestselling author, professional speaker, social media marketing strategist, live video expert, brand influencer. Two decade experience harnessing the power of the web, publishing, social media and mobile applications to expand reach and engage in active relationship marketing.

Author's Publications on Amazon

Every person has been created by God with a set of unique passions, talents, skills, abilities, personality, and presence which makes them completely unique from anyone who has ever or will ever, live. When you are doing what you were made to do, you have…
Buy on Amazon
In this special report, Social Media Expert Joel Comm reveals his strategies and techniques for using Facebook to build your online business.
Buy on Amazon
New York Times Best-Selling Author Joel Comm has been teaching people around the world how to make money with Google's AdSense program for publishers since 2004. As one of the first website publishers to "crack the code", Joel's books and ebooks have been read by…
Buy on Amazon
Are you an entrepreneur? Entrepreneurs are their own breed, unique individuals with very specific character traits and mindsets. In Self Employed, Joel Comm & John Rampton detail 50 different qualities that personify those who could do well as entrepreneurs. These 50 qualities provide a framework…
Buy on Amazon
From exceptional parenting and exciting adventure travel to growing a thriving business and dealing with issues of personal growth, "So What Do YOU Do?" will take you to new places and inspire you to share your genius with the world.
Buy on Amazon
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics, and insights of more than 20 of today social-media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this…
Buy on Amazon
Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of…
Buy on Amazon
In "The Fun Formula", Comm reveals that the best path to success—in work and in life—is to focus on our passions, curiosity, and the things that bring us great pleasure.
Buy on Amazon
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to…
Buy on Amazon
Comments (1)

0

Jack commented...

Еveryone laughed attempting to іmagine wat ҝind of birthday celebration Mary and
Joseρh gave for Јesus when Hе wass six. Lɑrry wߋndered,
?I bet he аappreciated the same sort of toyѕ wee lіkе.

..
..
..
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.