First Rule of Social Selling

Sacha Awwa

Marketing strategist Sacha Awwa, founder of Sacha Awwa Marketing Group (SAMG) and host of the Uncomplicate It podcast, is on a mission to stop small businesses from wasting money on the wrong marketing strategies. Her podcast dives into the “why” behind founders’ journeys and explores the ever-changing marketing landscape with fellow experts. “Every day, I see brilliant entrepreneurs spending on strategies that were never built for them,” Sacha says. “They choose popular tools over the right ones for their stage of growth. That cycle ends now.” With a background in design and a sharp analytical mind, Sacha’s path took her from agencies to tech startups, where she mastered blending customer-focused strategy with real-world execution. She’s also the co-founder of My Marketer Mentors, a community built by small business owners for small business owners, helping them confidently navigate the marketing landscape. SAMG brings clarity, strategy, and results to businesses that need it most.