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TV Expert Interviews / Sales Management / Jun 21, 2020 / Posted by Bill Eckstrom / 2511

The Coaching Effect (video)


The world is now in more chaos than complexity. There will be growth that eventually comes from this, but coaches and salespeople need to focus on relationships with people and let them know that they matter and that they care about them. John Golden is hosting the interview with Bill Eckstrom, the president and founder of EcSell Institute, who has spent his whole career in the sales arena. EcSell Institute helps organizations to measure, train, implement, track, and analyze coaching impacts on the workplace. He recently published the book “The Coaching Effect: What Great Leaders Do To Increase Sales, Enhance Performance, and Sustain Growth”.

This expert insight interview explores:

  • Why do people struggle with coaching
  • The “Growth Rings” model
  • Coaching for improvement

Why do people struggle with coaching

When you think about why, or how one gets to a leadership position, it’s because they did a good job at selling. If you do your job well, people think you need to be a manager.

So then what happens when we put these people in positions and we never train them to be coaches?

Probably one of the major discoveries is that, when we look at high performing sales teams all across the world, there is the set of activities and behaviors that coaches do with the right frequency: guides, directions, and tracking, to know what are salespersons needs or are they doing the right thing, to drive the most performance.

The “Growth Rings” model

The “growth rings” is the model for understanding the environments and how those environments impact our growth. Stagnation or when things go backward is an environment. Chaos could be an environment too and it doesn’t promote growth. Order is what people really want, it creates comfort and it promotes growth and the main thing to achieve order is to care about your team and to acknowledge their work.

Coaching for improvement

Growth comes mainly from the field of discomfort. You need to see the opportunity in every situation and you have to have the right mindset. Almost 6 out of 10 team leaders are not showing their people that they care about them. When that happens, people don’t want to do the work. The CEO should be making sure that the executive team feels like he or she cares and they will probably do more with less stress in a healthy environment. What we see the best leaders have done and will continue to do is – ask questions. There is so much power in that. It’s capitalizing on the intellectual capacities of all of the people in your team. The best leaders are going to sit back and watch right now, ask questions and when we come out of this, they will be more prepared because there’s power in that.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Bill Eckstrom is the CEO and founder of the EcSell Institute. Bill has spent his entire career in the sales arena; the first 14 years in personal production and then 13 in various sales leadership roles. His management career began in 2000 as a District Manager for a medical equipment company and was promoted to U.S. Director of Sales in 2003. In 2004, Bill was lured away to become Senior Vice President of Business Development for a publicly-traded healthcare organization.

Author's Publications on Amazon

The Coaching Effect will help leaders at all levels understand the necessity of challenging people out of their comfort zone to create a high-growth organization. Leaders will learn how they can develop trust relationships, drive accountability, and leverage growth experiences to propel their team members…
Buy on Amazon

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