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TV Expert Interviews / Sales Management / Oct 16, 2020 / Posted by Jodi Hume / 2329

Decision Fatigue and Energy Management (video)


Did you know that a space shuttle is never on the right course track, but always on course-correct? The same works for decisions. You start with one, and then adjust as you go. In this Expert Insight Interview, Jodi Hume discusses decision fatigue and energy management. Jodi Hume is a founder of Strategy and Decision support on-call company and podcast host.

The interview discusses:

  • What causes decision fatigue
  • How to manage energy
  • Importance of energy capital

Decision Fatigue

The frontal part of the brain that helps us make decisions runs more fuel than any other brain part because we face decision making all the time. Decision making is also when you wake up in the morning and look at your emails and decide which one to open. However, the other decisions, so-called hard decisions that require serious thinking, are the ones that cause the decision fatigue. Many times, we put so much pressure on the choices we make, thinking that if we choose wrong, we could change the course of our whole life. Especially now, in the middle of pandemics, we are afraid to make decisions with less information and certainty. People underestimate their ability to adapt to different circumstances. We always weigh the risk of any decision we make, but we never account for the risk of procrastinating to decide. It is crucial not to freeze in the fear, but to keep forward and to make a choice.

Energy Management

When we feel overwhelmed, the best thing that we can do for ourselves is to take a break. We live in a time when it is easy to get mentally and emotionally drown, so we have to find something that brings us joy, and that will be able to recharge our empty batteries. That can be as simple as going to nature for a hike, sitting on the porch, or listening to music. Those little moments of joy that nurture our brain and soul will help us to get our creativity, productivity, and energy back on the track. There has to be a balance when we put our brain to rest so that later we can be capable of making better decisions.

Energy Capital

In business, the decision-making process is sometimes collective rather than individual. In an organization, energy capital is as significant as financial capital. Thus, as leaders, we cannot afford to experience the collective exhaustion which comes from the fear and indecisiveness to make decisions. A poor decision is simpler to correct if we are still sharp in our minds than if we are mentally exhausted. Good leaders do not know it all but are more comfortable with making risky decisions during uncertainty.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Jodi Hume is a personal strategist & facilitator for busy leaders and their teams. Jodi is also the founder of The Business of Life, a project aimed to help busy entrepreneurs and their executive leaders strategize their most valuable asset… their time.


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