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TV Expert Interviews / Sales Management / May 22, 2020 / Posted by Amy Franko / 203 

Agility in Business

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Everyone in the world is currently faced with a unique, completely unprecedented, and entirely unpredictable experience. COVID-19 has forced changes throughout the entire business world, making agility more important than ever. There are a lot of people in sales, leadership, management, and marketing that are going to have to pivot and adjust to the circumstances at hand, and ensure that they can approach these changes in the best way possible, without getting overwhelmed. That’s a key factor in agility. And while agility has taken on a whole new meaning in the short term, it also has long term implications. The ability to have an agile team and be agile as an individual is a top-five skill that organizations are hiring for today, and will continue to hire for in the future. Amy Franko explores how to be agile in business in this expert sales interview, hosted by John Golden.

This expert sales interview explores:

  • What is agility?
  • The benefits of strategic speed
  • Diversity vs agility

The Dichotomy of Agility:

If you have a rigid mindset or way of doing things, it’s not going to support you in the future. Who knows what changes are ahead? When unexpected things happen, agility is the only thing that is going to get you through. A modern, master seller understands the dichotomy of agility.

A Hallmark of Agility:

Strategic speed is being able to keep momentum as you move towards long term goals, but also being able to meet short term milestones in the process. Most organizations know that they need strategic speed, but they don’t have it, which makes sense because agility doesn’t come naturally to everyone.

Agility and Diversity:

Many times when organizations or companies are hit with a situation in which agility is necessary, their first instinct is to diversify. There might be some things that you can do tho shift offerings, or figure out how to move things forward where you can, but diversification is a long term process.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Amy Franko is a strategic sales expert and keynote speaker. As a sales leader, Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group.

Author's Publications on Amazon

In "The Modern Seller", Amy Franko explains the factors behind this challenging new sales economy and its impact on customers, sellers, and leaders. She explains why it demands a modern seller: one who is a recognized differentiator extends the value of his or her company’s…
Buy on Amazon
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