David Burkus is a best-selling author, a sought after keynote speaker and Associate Professor of Leadership and Innovation. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy.
Expert insight interview with John and David we talk about the below points:
- Today we’ll cover the latest book by David Burkus i.e. “Friend of a Friend”. This book offers readers a new perspective on networking so understanding the hidden networks that can transform your life and career.
- Networking in sales is seen as a key component so what is it that people are missing about networking or maybe they don’t know how to do it most strategically. What is David’s perspective regarding that?
- Technology has enabled us to network in different ways that we never could before so maybe we have maintained the quality in our networking more than the quantity. Is it right to do?
- How to start being more surgical or strategic or effective leveraging in terms of networking?
Friend of a Friend:
What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?
We know that it’s essential to reach out and build a network. But did you know that it’s actually the distant or former contacts that will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career.
Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do. Forget the outdated advice you’ve already heard. Learn how to make use of the hidden networks you already have.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.