Content marketing has hit the ground running in recent years, with more salespeople and sales organizations producing digital content and written media. It has the potential to be a very successful marketing strategy if done correctly. John Hall, interviewed by John Golden, discusses the influence of content marketing, how to break through the noise, creating IDEA content, and explains why distribution is so crucial.
This podcast is also a recorded live event you are welcome to view here: Using Content Marketing to Influence Prospects and Customers
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