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🎧 Urgency Based Selling
Podcast Sales Strategy / PodCast / Nov 2, 2019 / Posted by Andy Gole / 2203

🎧 Urgency Based Selling

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You might find that prospects are not going to change their position unless they have a sense of urgency. The incumbency position is very strong, and may even consist of continuing to do nothing. Sometimes we’re not trying to take the business away from a competitor–we’re just trying to get someone to start a new behavior. To get them to change, a sense of urgency must be created, or an existing sense of urgency tapped into. Host John Golden sits down with Andy Gole to discuss Urgency Based Selling and how you can create urgency in your buyer.

This podcast is also a recorded live event you are welcome to view here: Creating Urgency Based Selling

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About Author

Andy Gole has coached and trained over 200 sales teams in the last 30 years. Clients typically enjoy 15-20%+ boost in profitable sales. His first book - Innovate Now - shares dozens of over 150 best practices in his selling system - Urgency Based Selling. Andy taught for 8 years at FDU's Rothman Institute for Entrepreneurial Studies. A major focus is sales culture. See this 4 minute video: https://youtu.be/kkqRvb4750U He also developed a 1&2 day boot camp for business owners selling their business - has delivered the training over 120 times to over 400 ownership groups.

Author's Publications on Amazon

Innovate Now: Scale Up with 16 Breakthrough Sales Techniques Cover

Innovate Now: Scale Up with 16 Breakthrough Sales Techniques

by Andy Gole
Innovate Now shows how to sell for emotional intoxication! In modern culture, it’s an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface “joyous selling” is absurd.
Buy on Amazon
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About Author

Andy Gole has coached and trained over 200 sales teams in the last 30 years. Clients typically enjoy 15-20%+ boost in profitable sales. His first book - Innovate Now - shares dozens of over 150 best practices in his selling system - Urgency Based Selling. Andy taught for 8 years at FDU's Rothman Institute for Entrepreneurial Studies. A major focus is sales culture. See this 4 minute video: https://youtu.be/kkqRvb4750U He also developed a 1&2 day boot camp for business owners selling their business - has delivered the training over 120 times to over 400 ownership groups.

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