Sales POP - Purveyors of Propserity
🎧  The Greatest Danger of Recurring Revenue: Complacency
Podcast Sales Leadership / PodCast / Sep 25, 2023 / Posted by Andy Gole / 66

🎧 The Greatest Danger of Recurring Revenue: Complacency

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Andy and the audience for their time and conclude the episode. The interview focused on the dangers of relying too heavily on recurring revenue. The need for organizations to be prepared for unexpected events. Andy discussed the concept of narcolepsy in relation to recurring revenue. He emphasized the importance of dedicating time to business development. He suggested exercises and strategies to help organizations become entrepreneurially prepared. Both speakers agreed on the importance of coaching, motivation, and bold behaviors in sales. They also discussed the trap of assuming engagement based on conversations with prospects and the need for prospects to take action to show engagement.

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About Author

Andy Gole has coached and trained over 200 sales teams in the last 30 years. Clients typically enjoy 15-20%+ boost in profitable sales. His first book - Innovate Now - shares dozens of over 150 best practices in his selling system - Urgency Based Selling. Andy taught for 8 years at FDU's Rothman Institute for Entrepreneurial Studies. A major focus is sales culture. See this 4 minute video: https://youtu.be/kkqRvb4750U He also developed a 1&2 day boot camp for business owners selling their business - has delivered the training over 120 times to over 400 ownership groups.

Author's Publications on Amazon

Innovate Now shows how to sell for emotional intoxication! In modern culture, it’s an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface “joyous selling” is absurd.
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About Author

Andy Gole has coached and trained over 200 sales teams in the last 30 years. Clients typically enjoy 15-20%+ boost in profitable sales. His first book - Innovate Now - shares dozens of over 150 best practices in his selling system - Urgency Based Selling. Andy taught for 8 years at FDU's Rothman Institute for Entrepreneurial Studies. A major focus is sales culture. See this 4 minute video: https://youtu.be/kkqRvb4750U He also developed a 1&2 day boot camp for business owners selling their business - has delivered the training over 120 times to over 400 ownership groups.

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