Customer experience has become a bit of a buzz word over the last few years, and for a very good reason. Customer experience can significantly influence your overall sales. If your customers have a bad or negative experience with your company or brand, it can be a death sentence for your organization. But, if they have a really remarkable, awesome experience, it can help you generate more profit. Dan Gingiss explores the importance of customer experience and how to use it to sell more in this expert sales podcast interview, hosted by John Golden.
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