Getting sales training to stick and become the daily work practice of the salespeople can be difficult. Many pieces of training are based on theoretical situations, or encourage exploration of ideologies, but do not get down to: How do you actually do it? What is the piece that the salesperson takes away that actually makes a difference? These questions are answered and more in this interview with Tom Haller by John Golden.
This podcast is also a recorded live event you are welcome to view here: What Makes the Real Difference in Sales