In this Expert Insight Interview, Jane M Powers discusses speaking with confidence and selling with authority, as well as the INTROmercial formula. Jane M Powers uses her straightforward big-hearted style to guide thousands to transform their messages to money from any platform, with her Speak to Profit formula and core communication system.
This Expert Insight Interview discusses:
- Why having the right message takes is crucial for speaking with confidence
- The concept of the INTROmercial and why it is so effective
- Why believing in your product or service matters when presenting it to others
Having the Right Message
A lot of people struggle to speak with confidence. You may have all the background, experience and skills necessary, but it can be tough to articulate your thoughts confidently, especially in public situations.
When speaking, people are afraid of many things, including but not limited to forgetting what they were going to say, saying something stupid, or not being good enough. Jane Powers claims that 60% of your fear goes away when you have the right message.
Unfortunately, most entrepreneurs and salespeople are boring, confused, and inconsistent in their public speaking. This means they do not articulate to their ideal audience, so Jane helps them connect, articulate, and close their audience. Bottom line — every time you open your mouth, you must make money, and most people aren’t.
To do this, you need to have a clear and consistent message, even if it means memorizing and repeating the same introduction every time you meet a prospect or address an audience.
Believing in Your Product
If you’re going to be a successful entrepreneur and present yourself well to prospects, you have to know your product or service, but perhaps most importantly, you have to believe in it. It is almost impossible to speak with confidence unless you believe what you are saying.
Sometimes people try to fake their belief in a product they’re selling, but more often than not, the façade can be seen right through. That’s why you have to step back and ask yourself whether you genuinely believe in what you’re talking about. If you do, you should be able to deliver it with some level of enthusiasm.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.