Sales POP - Purveyors of Propserity
TV Expert Interviews / Motivational / Jun 18, 2019 / Posted by Rusty Komori / 3986

Creating a Culture of Excellence


Small Wins and Big Victories

Rusty Komori is a motivational speaker, author, TV host, leadership consultant, and tennis professional. The varsity high school tennis team he coached from 1994-2005 won 22 consecutive state championships – the longest high school streak in US history in all sports. His book, Beyond the Lines, teaches leaders how to create a superior culture of excellence. In this interview, Rusty shares some insights from the book on this and leadership in general.

This Sales Expert Interview covers:

Superior culture of excellence

  • Rusty talks about how he relates this idea to tennis which also explains the meaning behind the title of his book.

Repeatable success

  • It may be easy to win once but 22 times in a row is impressive. Rusty talks about how to sustain a culture of excellence.
  • Rusty talks about the 4 P’s he came up with when he became a head coach.
  • A lot of coaches and CEOs focus so much on winning and not enough on the things that make you win.
  • Share with your team the goal and work backward. Little things lead to big victories.

Managing adversity

  • Look for the challenges and be prepared for them. Know that you will become better from it. This mindset is better than thinking you won’t face adversity.

Integrating new faces

  • There’s always a danger that people slip in who don’t fit in with the culture of excellence. Rusty talks about how he communicated the culture to his team.
  • Strive for things just beyond your reach.


  • It’s better to be proactive about things that can and will happen. Rusty talks about the 4 “misses” in life he communicated with his team to reinforce the culture of excellence.
  • Challenge yourself to be better than you were yesterday.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Based in Honolulu, Hawaii, Rusty a motivational speaker, author, TV host, leadership consultant, and tennis professional. His book Beyond The Lines, will help any leader in sports or business achieve the highest level of success and sustain success

Author's Publications on Amazon

Beyond the Lines offers a game plan for any leader to help an organization achieve and sustain success. Author Rusty Komori lays out a path for achievement and excellence in leadership, drawing from notable examples in sports history, as well as his own decades as…
Buy on Amazon

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