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TV Expert Interviews / For Sales Pros / Mar 14, 2018 / Posted by Spencer Marona / 7075

What Is Your Value Quotient?


John Golden talks to Spencer Marona about value quotient Axiogenics, linking thinking to performance. Spencer explains the difference between Sales VQ “value judgment intelligence quotient” versus Sales IQ “intelligence quotient” versus Sales EQ “emotional intelligence”. How important that really is for leaders? Emotional intelligence in regards to being able to handle yourself when employees’ conflicts arise, being able to really keep a level head, reading people’s moods, emotions, and body language.

This expert sales interview explores value judgment quotient factors including:

  • The purpose of the VQ test
  • The difference between sales IQ, EQ, and VQ
  • World View vs. Self View
  • Perspectives


Your VQ is a measure of your current capacity to make good value judgments from 36 unique perspectives. This matters because the quality of your personal and professional life is determined by the quality and value judgments you make. By taking this assessment, you will be able to identify your cognitive liability and then figure out how to leverage your assets so that you can think and utilize your best thinking in all circumstances that matter.

Sales IQ EQ vs VQ – What is the difference?

  • IQ – your intelligence quotient pretty much stays the same throughout your entire life.
  • EQ is your emotional intelligence. Daniel Goldman coined this 20 years ago or so and that’s been a really big thing with thought leaders on emotional intelligence in regards to being able to handle yourself properly when conflict arises, being able to keep a level head. Being able to
    read people’s moods, emotions, body language, etc.
  • VQ – value judgment intelligence quotient. It is your ability to make decisions based on the value you perceive for yourself or the value that you’re going to be giving someone else.

World View vs Self View:

Worldview is how you perceive the world looking externally. This leads to the concept of centering others. How well are you able to relate to someone else? The VQ assessment asks questions like: What is this person feeling or experiencing right now? What would it be like to be in their shoes living their life? What really matters to them and how could I make the biggest difference for them at this moment? What is good or unique about them that is worthy of appreciation? Self-view is how you perceive yourself looking internally. Are you able to enjoy who you are? Are you able to find value within yourself and what you do, or is there an issue there?


  1. Nurturing others
  2. Appreciating the quality of things
  3. Following rules and policies
  4. Seeking common ground
  5. Applying order and structure
  6. Enjoying who you are
  7. Seeking fulfillment
  8. Staying focused
  9. Being Resilient

Watch the expert sales interview to learn more about the other perspectives, and to hear how John Golden did with his assessment.

About our Host:

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Spencer Marona, CSC is the founder and owner of PERFORMANCE NORTH, a sales performance, and leadership development consulting firm. Spencer helps his clients rapidly elevate their revenue via a hybrid of solutions including using an objective, scientific, and measurable tool that measures how the thinking of an individual, team and/or organization impacts performance.


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