Motivating salespeople is always important, but it’s even more important during this international pandemic brought on by COVID-19. There is still business out there, and salespeople can thrive, even, in this environment. Dave Kurlan explores how to motivate salespeople when something comes out of left field and knocks you off your feet in this expert sales interview hosted by John Golden.
This expert sales interview explores:
- The different kinds of business spaces
- The importance of continuing to do things
- How to think virtually to prepare for the present and the future
Know Your Kind of Business:
The first step when exploring how to sell and motivate salespeople in an international crisis is to be realistic about what is happening and what the reality is. There are some businesses where the unfortunate reality is that they won’t be doing business any time soon. For the foreseeable future, industries like restaurants, or travel and tourism, are not going to be operating.
There is nothing more important than just doing something. This is an anxious, depressing time for a lot of people, and it’s easy to sit around and live a lethargic life. But if you can get some momentum going, and start to feel productive, it will keep you motivated and keep you making progress.
Many salespeople are hesitant to embrace technology, and even struggle to sell over video calls or phone calls when they’re used to in-person meetings. They can’t get into an environment with enough light, or center themselves in the screen, or present themselves professionally through virtual means.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.