Although technology sneaked into almost every part of our daily lives, people still have misconceptions about technology sales that cause hesitance to work in that field. Hence, today’s guest in the Expert Insight Interview is Joseph Fung, and he discusses tech sales.
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We all have witnessed a technological evolution in the last 20 years. However, the newer technology focuses on advancing humanity to a higher and more meaningful level. Thus, in today’s Expert Insight Interview, we welcome Christian Kromme to discuss his book Humanification: Go Digital, Stay Human
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The largest companies in the world, like Google, have an OKR system in place. So, our today’s guest in Expert Insight Interview is Roger Longden, and he will discuss the baseline of the OKR system and its systemization in the company.
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Jump on board! Steve Hall, podcast interview hosted by John Golden, as they discuss how to navigate the “C”! The C-suite, that is! Selling at the C-level can mean something very different depending on what you sell, who you sell to, the value of your product or service, and many other things. Learning the nuances of how to sell to C-level executives can help you sell better and close more deals.
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We are interviewing Resa Gooding who is an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting with Heads of Sales. She is extremely passionate and knowledgeable about digital media and has an in-depth understanding of inbound marketing and sales enablement best practices to help companies generate immediate and sustained marketing success.
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Most of us in the sales and marketing game are familiar with permission marketing. Any time you put in your email online, you give a company permission to market to you. But permission selling is a little bit different, in that a salesperson gets permission from the buyer to sell to them, after they have opted in and accepted the opportunity to be pitched to. Mike Bosworth, interviewed by John Golden, explores how permission selling can increase sales and create more successful salespeople.
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Podcast interview with Nicolas Vandenberghe who is the co-founder & CEO Chili Piper. He started selling newspapers in the streets of Paris in high school, studied Maths at Ecole Polytechnique then Business at Stanford GSB, started and sold 3 tech companies with up to 65 employees and $11M in revenues, ran Sales for a $2Bn telecom company negotiating billion-dollar deals with companies like Google, now co-founder of Chili Piper – on a mission to create a new software category around Buyer Enablement – helping businesses help their buyers.
Here we will be talking about the following queries:
• What is the importance of Empathy and is it more important today than it was ever was? Or Has it always been this important always?
• One thing that people often confused about is Empathy with Sympathy. They think that empathizing is the same as sympathizing which is totally wrong. As you can empathize and get inside the mind of the buyer but you can still deliver challenges to them. What are Nicolas’ views regarding the same?
• To do that, you need to get out of your own head a little bit and focus on the other person and try to understand what’s going on. Sometimes people that they are really customer focus but they really never get out of their own head because of they still kind of thinking about what they will be going to do next. What is Nicolas’ Perception regarding this?
• Is it possible to become more empathetic or can you become more mind-focused or mindful?
• Is anything else around empathy that is very important for people to consider?
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Technological advances in the sales world have been mostly positive thus far, but many salespeople fear their ability to stay relevant in the digital age. The dystopian fears of technology replacing salespeople are far from accurate, though. Technology won’t replace salespeople, but they do need to remake themselves to succeed in a technology-driven future. John Barrows, interviewed by John Golden, gives critical insights into how salespeople can excel in this technological revolution.
This podcast is also a recorded live event you are welcome to view here: How Salespeople can Stay Relevant In the Digital Age
