You might find that prospects are not going to change their position unless they have a sense of urgency. The incumbency position is very strong, and may even consist of continuing to do nothing. Sometimes we’re not trying to take the business away from a competitor–we’re just trying to get someone to start a new behavior. To get them to change, a sense of urgency must be created, or an existing sense of urgency tapped into. Host John Golden sits down with Andy Gole to discuss Urgency Based Selling and how you can create urgency in your buyer.

This podcast is also a recorded live event you are welcome to view here: Creating Urgency Based Selling

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Million Dollar Sales Questions can be used to connect, direct, and sell more effectively. Julie Holmes discusses how to ask the best sales questions in this expert sales interview with John Golden.

This podcast is also a recorded live event you are welcome to view here: Learn to Ask Million Dollar Sales Questions

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Jeffrey Lipsius wants you to coach the customer. Salespeople often spend more time looking at their own sales record, as opposed to their customer’s sales record. But, customer buying performance is significant, and something that should be taken into heavy consideration. This isn’t just another conversation about how to coach salespeople. Lipsius, interviewed by John Golden, will tell you how to coach the customer.

This podcast is also a recorded live event you are welcome to view here: Coaching the Customer

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Having a solid customer strategy is a crucial part of any sales organization. If you don’t have a strategy, or if your approach isn’t up to par, you lose out on creating a dynamic client base. This ultimately impacts your bottom line. John Golden sits down with Jeff Tanner to provide essential tips on building and improving customer strategies.

This podcast is also a recorded live event you are welcome to view here: Customer Strategy for Sales

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Most people associate “sales pitch” with a pushy salesperson trying to manipulate you into buying something. In reality, this isn’t a very accurate description, but the fact remains that a pushy message isn’t often well received. Instead of pushing your message onto potential buyers, John Livesay, interviewed by John Golden, explores ways to pitch, not push.

This podcast is also a recorded live event you are welcome to view here: What Are The Secrets of a Great Sales Pitch?

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95% of business don’t know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden.

This podcast is also a recorded live event you are welcome to view here: Competitive Advantage in Sales

Competitive Advantage in Sales

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The art of persuasion is a big thing, especially for salespeople. It’s a pivotal part of being successful. Learning to be more persuasive in sales leads to more revenue generation, and allows the salesperson to add value and make a difference in the lives of their buyers. Lee Warren, interviewed by John Golden, discusses persuasion in sales.

This podcast is also a recorded live event you are welcome to view here: Techniques to be Persuasive in Sales

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One of the many challenges that organizations face today is that there are a lot of productive people, who are trying to push the organization to success, but the organization itself is not necessarily moving forward in the direction that they want it to. This is because there is an overall lack of communication as to the end goal. Having a lot of people that are “getting stuff done” in a productive manner is great, but unless there are specific goals and intentions set, and a long-term collaboration is maintained, some people may be unintentionally combating the work of others in a negative way.

This podcast is also a recorded live event you are welcome to view here: Big Arrow Process

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