‘Mentalist,’ according to Gilian Gork, is a marketing term. A mentalist is anyone who does something for the mind. It involves a lot of psychology, reading and influencing people, and nonverbal communication. There is no course or a formal degree to be qualified as a mentalist, and the skills a mentalist uses can vary between person. Gork considers himself “The Mentalist,” and has a passion for reading and influencing people. John Golden explores more in this video interview on impacting people in the sales world.

This podcast is also a recorded live event you are welcome to view here: Sales Persuasion

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Negotiations do not always come naturally to everyone, and some of us absolutely despise this part of doing business. Negotiating is a learned skill that you acquire by practicing. Herb Cohen, a corporate and government negotiator, strategy consultant, and author discusses what makes someone a great negotiator and common mistakes people make when getting into these types of conversations. He provides three crucial steps for success in negotiations and explores the importance of how you make people feel in the process of selling.

This podcast is also a recorded live event you are welcome to view here: Master of Negotiations

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Selling involves a lot of negotiation. It’s an important part of creating a win-win scenario for both the buyer and seller, so that both parties walk away having accomplished their goal, with a shared amount of sacrifice. There are six principles that every expert sales negotiator should know and understand. Understanding and using these principles can give salespeople and sales teams the edge they need to close more deals and make more customers happy. Mladen Kresic, interviewed by John Golden, discusses the six top principles for sales negotiators.

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