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How do you know if your customers discuss your brand on social media? If you’ve been tagged in your post, you’ll be notified. And what if you’re not tagged but mentioned? How can you track users’ interest in your company and find discussions with mentions of you? There is an effective method: social media monitoring ... Read Post
Artificial intelligence (AI) is ubiquitous today, and sales are no exception. Marketers recognize that AI has become part of a powerful strategy and is helping to deliver personalized messaging, which is so important when interacting with audiences. He also participates in the internal marketing structure, helps to increase income, and create an optimal sales funnel. ... Read Post
As tech companies grow and expand their business, customers start expecting more. Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. For marketers, the old approaches to brand and product promotion ... Read Post
Motivating salespeople is always important, but it’s even more important during this international pandemic brought on by COVID-19. There is still business out there, and salespeople can thrive, even, in this environment. Know Your Kind of Business The first step when exploring how to sell and motivate salespeople in an international crisis is to be ... Read Post
If you’ve done any research online about the automotive industry you’ll know just how diverse the field is and how many avenues there are to create a business. You have the option to go down just about any path you want and not have to worry all too much about profitability and success given the ... Read Post
Agility in Business Everyone in the world is currently faced with a unique, completely unprecedented, and entirely unpredictable experience. COVID-19 has forced changes throughout the entire business world, making agility more important than ever. There are a lot of people in sales, leadership, management, and marketing that are going to have to pivot and adjust ... Read Post
We’ve been talking about it for months now, haven’t we? The elusive light at the end of the COVID tunnel. Those certainly were some dark selling days in the midst of the pandemic maelstrom. Of course, challenges remain but all in all, pipelines are filling, deals are being won and most importantly, clients in need ... Read Post
Through the articles in this series, we’ve now covered all aspects of account management, and its related features within Pipeliner CRM. Let’s now take an overview of the subject and pull all the pieces together, and see how Pipeliner powerfully supports account management. Very few CRM solutions have dealt with account management, most likely because ... Read Post
