How much thought did your designers give the colors on your website? Did they use a color scheme because it’s fashionable? Maybe they were briefed to choose colors that represent your company’s corporate identity? Or did they apply no logic whatsoever and simply use whatever colors “felt right?” What many site owners and web designers ... Read Post

Whether it’s 2000 or 2021, everyone wants and also deserves to have a private life. No one bears another person meddling in their personal matters. The problem today is that our whole life is on the internet. Whether we talk about our personal life or professional, every person has a digital presence. From our personal ... Read Post

Millennial Money and Managing Finances The United States is truly in a financial education crisis. At no point in our lives are we taught to manage our money. We’re not being taught in high school or college, and often times we’re not being taught by our parents either. Millennials go from not having any income ... Read Post

What do we always hear about leopards? Right. They never change their spots. Or do they? Post-COVID, there’s been tremendous emphasis on the many changes that clients and prospects have gone through. A critical topic. Understanding the changes in client needs and pains directly impacts your ability to serve them effectively and win their business. ... Read Post

Selling in a Knowledge-Economy The world of selling went through a profound structural change in the 1980s. For the 200 years prior, we ran businesses in the industrial economy. But things changed in the last 20 years of the 20th century. We went from learning how to manage people’s hands, to learning how to manage ... Read Post

What to post on Instagram is a persistent, puzzling question. Instagram posts are where you showcase your brand identity, display the products or services you sell and also engage your Instagram followers and offline customers. Your Instagram feed is almost like a brand portfolio and it is precisely this, which decides whether a profile visitor ... Read Post

Hotel owners and managers all face the same concern – how to increase the rentability and profit of the property. No matter how popular a hotel brand becomes, this remains one of their top priorities. Right now when the market size of the hotel sector is bigger than ever (1.22 trillion according to Statista), beating ... Read Post

“Never judge a book by its cover.” Albeit this proverb makes a lot of sense when it comes to most real-life situations, it doesn’t quite work with E-commerce websites. When you visit a website that appears so unprofessional, has a poor design, and everything on it looks malicious, the chances are that you will exit ... Read Post