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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

Symbiosis of Human and Machine

Symbiosis of Human and Machine

Sales Management / Jun 4, 2021 / Nikolaus Kimla

The last point to be taken up in account management is the symbiosis of humans and machines. We’ve asked the question before: is the future dominated by humans, or machines? Or, both together in harmony? There’s no question that they are becoming, and will continue to become, more as one. We’ve just come through a ... Read Post

5 Ways AI Can Help Sales

5 Ways AI Can Help Sales

Sales Technology / Jun 1, 2021 / Sales POP!

Artificial intelligence (AI) is ubiquitous today, and sales are no exception. Marketers recognize that AI has become part of a powerful strategy and is helping to deliver personalized messaging, which is so important when interacting with audiences. He also participates in the internal marketing structure, helps to increase income, and create an optimal sales funnel. ... Read Post

6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Sales and Marketing / May 28, 2021 / Sales POP!

As tech companies grow and expand their business, customers start expecting more. Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. For marketers, the old approaches to brand and product promotion ... Read Post

How to Motivate Salespeople in a Crisis

How to Motivate Salespeople in a Crisis

Sales Management / May 27, 2021 / Dave Kurlan

Motivating salespeople is always important, but it’s even more important during this international pandemic brought on by COVID-19. There is still business out there, and salespeople can thrive, even, in this environment. Know Your Kind of Business The first step when exploring how to sell and motivate salespeople in an international crisis is to be ... Read Post

How To Be Agile In Business

How To Be Agile In Business

Sales Management / May 25, 2021 / Amy Franko

Agility in Business Everyone in the world is currently faced with a unique, completely unprecedented, and entirely unpredictable experience. COVID-19 has forced changes throughout the entire business world, making agility more important than ever. There are a lot of people in sales, leadership, management, and marketing that are going to have to pivot and adjust ... Read Post

Whale Hunting – Proceed with Caution

Whale Hunting – Proceed with Caution

Sales Professionals / May 23, 2021 / Brian Sullivan

We’ve been talking about it for months now, haven’t we? The elusive light at the end of the COVID tunnel. Those certainly were some dark selling days in the midst of the pandemic maelstrom. Of course, challenges remain but all in all, pipelines are filling, deals are being won and most importantly, clients in need ... Read Post

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