Iceland recently completed a year-long study designed to assess the value of a four-day workweek. The study, involving thousands of workers, found that not only was there no loss in productivity, there were actually multiple benefits. The four-day workweek isn’t a new concept and has been tried by several American companies with the same results ... Read Post

Many business owners don’t often recognize the importance of having a business plan. Some even consider it a waste of time and resources. The truth is, a business plan is a strategic tool that helps entrepreneurs prove the viability of their business, set expectations, and priorities, and increase the likelihood of business success and future ... Read Post

Since the outbreak of COVID-19, it seems like more businesses than ever before are relying on bookings to generate a profit. So, providing your customers with an easy-to-use booking system is key to increasing your business’s revenue. Thanks to modern technology, there are a lot of different booking services readily available. If your organization isn’t ... Read Post

In our last article, we took up the fact that one type of CRM administrator acts as an architect of the CRM for the company. We’re going to now go into detail with the concepts this person needs to deal with in properly setting up CRM. Working Out Company Structure As described in the last ... Read Post

Upon attending the first business event, I began to wonder what I was doing there long ago. The speaker suggested that we only move forward with what complements our feeling of purpose and passion. At the time, I was so business-driven, I thought that was nonsense. But we all make errors, and if willing, we ... Read Post

Earning the loyalty of your customers should be a top priority for your business, especially if you are in an industry that is highly competitive. Customer loyalty measures how likely a customer is to do business with your brand again and again. It’s important to have loyal customers because they are the ones who will ... Read Post

Today, virtually every business is overwhelmed by data. But of all the kinds of information being created and flowing into organizations, unstructured content is, unsurprisingly, the most difficult to manage. Composing between 40 and 80% of an organization’s data flow, depending on the size and industry, unstructured data is the fastest-growing type of content, and ... Read Post

The understanding of Pipeliner CRM features must go well beyond simple, functional explanations. Just understanding mechanical functionality doesn’t necessarily mean you’ll really grasp the product and all that it means, which is why I’m now writing this series on the concepts behind Pipeliner CRM functionality. To begin with, there are three distinctly different types of ... Read Post