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What defines a great salesperson? The number of products sold and revenue generated? No. I don’t believe so. Products and revenue are the result of the sales effort; the more effective the sales effort, the higher the economic return to the organization and the higher bonus for the salesperson. Here are the practices that define ... Read Post
With the unexpected spur of a pandemic that has led to many changes in the lives of workers from various fields of expertise, healthcare has become a hot topic for conversations between employers and employees. So, it is about time to know how to handle these talks more effectively and get arrangements that are beneficial ... Read Post
As the e-commerce industry continues with exponential growth, there is a considerable increase in businesses going online. It is evident from the fact that global online spending by consumers was nearly US$ 4.29 trillion in 2020. Therefore, you must maintain cordial relationships with your customers. They will help to increase your business through trust and ... Read Post
The last point to be taken up in account management is the symbiosis of humans and machines. We’ve asked the question before: is the future dominated by humans, or machines? Or, both together in harmony? There’s no question that they are becoming, and will continue to become, more as one. We’ve just come through a ... Read Post
How do you know if your customers discuss your brand on social media? If you’ve been tagged in your post, you’ll be notified. And what if you’re not tagged but mentioned? How can you track users’ interest in your company and find discussions with mentions of you? There is an effective method: social media monitoring ... Read Post
Artificial intelligence (AI) is ubiquitous today, and sales are no exception. Marketers recognize that AI has become part of a powerful strategy and is helping to deliver personalized messaging, which is so important when interacting with audiences. He also participates in the internal marketing structure, helps to increase income, and create an optimal sales funnel. ... Read Post
As tech companies grow and expand their business, customers start expecting more. Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. For marketers, the old approaches to brand and product promotion ... Read Post
Motivating salespeople is always important, but it’s even more important during this international pandemic brought on by COVID-19. There is still business out there, and salespeople can thrive, even, in this environment. Know Your Kind of Business The first step when exploring how to sell and motivate salespeople in an international crisis is to be ... Read Post
