APIs (Applications Programming Interfaces) are responsible for the sharing of data and communication between applications. This means that they are very important in the applications ecosystem. If a single API fails or does not do what it is supposed to do, it will not affect just a single application, but all the applications that depend ... Read Post

What frightens most people is the need to change, and that prompt’s today’s question, Will You Change To Improve Outcomes?  Many factors weigh in on the question that affects future business. A need for a new effort plus the need t reset goals new ends. Otherwise, everything grows stale. Little control is ours regarding outside ... Read Post

While turbulence remains, the major storm has passed. We huddled in basements with our families and rode out the COVID tornado. Figuratively, of course, but perhaps literally on the darkest days. Now, the sun is shining again and we’ve resumed normal selling activities, as best we can. And rightfully so, we’re primarily concerned with our ... Read Post

For many retailers, SEO, or search engine optimization, is one of the most important aspects of running an eCommerce business. Boosting your SEO can increase your traffic, your sales, and more. In this article, we’re going to outline what you need to know about eCommerce SEO. Let’s get started. It’s vital you choose the right ... Read Post

If you want to buy your own home, you will probably need to get a mortgage. Before you do so, it is important you know the facts about mortgage loans, and do not just listen to common myths. Myth # 1: Shopping Around for Mortgage Lenders Lowers Your Credit Score When searching for lenders, you ... Read Post

Within a CRM, a pipeline represents a sales or other type of process. Pipeliner CRM was the first CRM to enable multiple pipelines within CRM. In this series, we’ve been discussing the functions of a different type of CRM administrator, called the architect administrator. This is the person who helps create processes and adapts them ... Read Post

The sales process in B2B is not self-sufficient. In addition to the sales team’s efforts, certain tools are also required to achieve the main goal. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. In addition, you should use automated sales management tools as often as possible. We ... Read Post

Can content marketing be of any use to a brand’s sales? Benefits are there when you do it the right way. Creating content is one thing and targeting the audience is the other. If you fail to merge the two, you may end up not enjoying the results. Therefore, when wanting to increase sales through ... Read Post