Communicating your company’s message effectively sits at the core of any marketing campaign. It’s the key to making certain your project or products can resonate with your consumers to the extent that they’re enthusiastic to engage with you. However, in our digitally-enhanced world, the best ways to connect with consumers and convert them can seem ... Read Post

Portability is a major factor for most equipment when you are running an event management company. After all, the equipment’s mobility and reusability are essential factors for the business model to be profitable. However, portable staging equipment such as acoustic shells, platforms, and assembled stages, among other things, do need upgrading every now and then. ... Read Post

I believe that any business model should underscore the fact that we’re living in a time in which a shared economy is crucially important. I should also point out that many systems that began as “shared” models ended up on the opposite end of the spectrum—Uber being a classic example. In its beginning, many took ... Read Post

Generating leads is important for any business. Expanding an online business and increasing income is quite difficult without attracting new customers. This applies to prosperous companies as well as those that have recently started their activities on the market. Therefore, it’s very important to use the right tools and services for collecting leads, developed to ... Read Post

As roadmaps for best practices, sales playbooks matter. But now, as we emerge from the maelstrom of the pandemic, they matter more than ever. To start this playbook conversation, let’s build our understanding through one of our favorite methods – the sports analogy. I wrote an article a while back comparing sales playbooks to soccer ... Read Post

COVID-19 has changed the way most of us work. More teams are working remotely than ever before, and remote working looks set to become the norm of the future. However, when employees are not working in the office, there are a number of challenges to address. One is knowing how to keep employees productive. Here ... Read Post

As an employee, you might come across many situations where you’ll be required to provide proof of income. After all, you’re employed, right? Producing a copy of your pay stub might be the easiest way to prove your income. But things will not always go as planned, considering not all companies provide pay stubs to ... Read Post

As we continue our series on “win together,” let’s take a look at the fact that a major characteristic of winning together is the overcoming of one particular fear: the fear of transparency. Some employees fear that if they and their functions are fully transparent, they will be “seen for who they are” and easily ... Read Post