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Top 5 CRMs for the Mid-Market: A Comparative Analysis
Sales Technology / Nov 25, 2025 / John Golden

Top 5 CRMs for the Mid-Market: A Comparative Analysis

Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... Read Post

7 Effective Marketing Strategies for Students

7 Effective Marketing Strategies for Students

Sales and Marketing / Nov 22, 2021 / Sales POP!

Education marketing is a sort of marketing that promotes and assists institutions and individuals in utilizing important educational content. Courses, how-to videos, research papers, books, and software programs for desktop computers and mobile devices are all examples of educational content. Educational information can spread like wildfire and inspire interested minds all over the world with ... Read Post

Why You Need to Drive Digital Transformation In Your Company

Why You Need to Drive Digital Transformation In Your Company

Sales and Marketing / Nov 19, 2021 / Nikolaus Kimla

What does digital transformation mean for today’s companies? It’s an environment in which an organization’s departments work together instead of existing in completely independent silos. Since it does encompass the whole company, digital transformation must be initiated at C-level and come from the top down. In an example of how the digital transformation has been ... Read Post

Best Lead Generation Tools for Hot Leads in 2022

Best Lead Generation Tools for Hot Leads in 2022

Sales and Marketing / Nov 18, 2021 / Sales POP!

Lead generation is not just about encouraging new users to visit your website. The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. Today, you can choose from a variety of strategies and tools for lead generation: online chats, newsletters, pop-up forms, SEO optimization, knowledge-sharing ... Read Post

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