The good news is that Google ads work. The bad news is that people tend to spend more time while working on Google ads. Understandably, Google ads has always been a platform that every small business owner can approach and utilize it to their advantage. But it can sometimes be really overwhelming. Further, Google ads ... Read Post

Online fraud is becoming even more common over the years and strongly affects online businesses, including eCommerce. While fraudsters aren’t able to physically steal anything, they can manipulate and steal credit card information. Statistics show that fraud is causing retailers more than $3 for every type of fraud made. This is not great news, but ... Read Post

Job hunting is an emotional rollercoaster. There’s joy in receiving a reply, dread before an interview, and sadness after a rejection. Out of all of these, the last is the worst. It can ruin your confidence and discourage you from trying again. However, don’t lose hope. Business magazine Fast Company reveals that 75% of job ... Read Post

Inclusivity and Innovation in an Organization There are two big obstacles in organizations, and they’re quite related to each other. One of the struggles is that we aren’t creating organizations that are truly inclusive. The other struggle is that we are not being innovative enough. Innovation and Inclusivity Inclusion means that we are not making ... Read Post

Although your homepage is, in many cases, responsible for influencing your prospects’ first impressions of your business, it’s by no means the most important web page on your website. Its main purpose is to introduce your company, products, and services. As a matter of fact, it’s like a storefront — a bit crowded and full ... Read Post

COVID-19 sent the entire globe reeling, and the uncertainty brought a lot of stress. Many avoid dwelling on memories of shelter-in-place orders because of all the emotions such thoughts stir up. There is so much valuable information we can learn from the height of the pandemic, though. Many industries demonstrated they were learning as they ... Read Post

In the last decade, there have been considerable advancements in business technology. Moreover, both small and large businesses recognize the role of technology in helping them achieve their goals. Many business technologies have emerged in recent years, but few are as progressive and disruptive as artificial intelligence (AI). But what is AI all about? What’s ... Read Post

Are you looking to expand your business and enhance your online presence? Creating and publishing videos about your company’s services online is a great place to start. About 72% of customers prefer to learn about a product or service through video. However, as straightforward as this video marketing strategy sounds, creating and uploading video content ... Read Post