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4 Tips and Best Practices for Using Marketing Automation for Sales Management

4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales and Marketing Alignment / Mar 20, 2023 / Sales POP!

Marketing automation is shown to increase sales productivity by a staggering 14.5%. With the digital boom we’re experiencing today, automation has become a part of every facet of our lives, simplifying and improving them. Businesses have already incorporated automation as their day-to-day processes. Marketing automation specifically applies automation to managing marketing tasks. And it can ... Read Post

No, AI Can Never Replace Salespeople

No, AI Can Never Replace Salespeople

Sales Technology / Mar 19, 2023 / Nikolaus Kimla

A few days ago, CX TODAY posted an article entitled “Salesforce Teases ‘The First Generative AI For CRM.’” Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” Another CRM giant, Microsoft Dynamics, is also standing behind similar claims—that AI functionality can ... Read Post

What is Sales Enablement? Definition and Best Practices

What is Sales Enablement? Definition and Best Practices

For Sales Pros / Mar 17, 2023 / Nikolaus Kimla

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. What is Sales Enablement? Sales ... Read Post

Finance Mistakes Small Businesses Should Avoid

Finance Mistakes Small Businesses Should Avoid

Sales and Marketing Alignment / Mar 16, 2023 / Sales POP!

Running a small business requires an entrepreneur to commit significant time, effort, and financial investment. Unfortunately, the company can fail despite the commitment without expert financial management. Most entrepreneurs start a new business with passion and optimism about their chances of success. Some even have brilliant ideas, but the venture might falter when faced with ... Read Post

Ability and Dependability

Ability and Dependability

For Sales Pros / Mar 15, 2023 / Brian Sullivan

In selling, we’re keenly focused on telling prospects and clients what we can do. Showcasing our products and services in the best light possible is, of course, key to successful outcomes. Our offerings and their abilities to solve client problems are top of mind and top of mouth for our selling teams as we pursue ... Read Post

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