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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

Bridging the Gap: Aligning Sales and Marketing for Enhanced Business Success

Bridging the Gap: Aligning Sales and Marketing for Enhanced Business Success

Sales and Marketing / Nov 13, 2024 / John Golden

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. To improve customer satisfaction, and build a competitive edge. However, these two interdependent departments often operate in silos, which leads to misunderstandings, inefficiency, and missed opportunities. This article examines the importance of aligning sales and marketing, the challenges that hinder ... Read Post

AI-Enhanced Inbound Sales: The Human Touch in Philippine Call Centres

AI-Enhanced Inbound Sales: The Human Touch in Philippine Call Centres

Sales Technology / Nov 8, 2024 / Sales POP!

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. The combination of AI and human agents is ... Read Post

AI-Powered Personalized Podcast Recommendations: A New SEO Strategy to Boost Sales

AI-Powered Personalized Podcast Recommendations: A New SEO Strategy to Boost Sales

Sales Technology / Nov 1, 2024 / Jocelyne Nayet

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions. Platforms like Spotify and Apple Podcasts use sophisticated ... Read Post

Leveraging AI in Podcasting for Enhanced Sales Strategies

Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Technology / Oct 30, 2024 / Jocelyne Nayet

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting, creating a powerful synergy that transforms sales teams’ approaches. Let’s explore how AI-powered podcasts are becoming game changers for sales strategies and why incorporating these practices ... Read Post

The Dramatic Rise of AI Agents

The Dramatic Rise of AI Agents

Sales Technology / Oct 28, 2024 / John Golden

AI Agents are becoming increasingly popular for several reasons, representing a significant advancement in artificial intelligence technology and offering numerous benefits for both businesses and individuals. Moreover, here’s a closer look at why AI Agents are gaining such traction: 1. Autonomous Action and Productivity Boost: First and foremost, AI Agents can work independently, handling tasks ... Read Post

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