For many years, a CRM software solution has been considered something separate from other vital sales tools—tools such as a sales process, email, web services and, lately, social media platforms. This prevalent consideration has been aptly illustrated by the fact that for salespeople, entering data into CRM was yet another cumbersome administrative task carefully designed ... Read Post

Let’s face it: the twenty-first century business environment is web-centric. If your enterprise isn’t operating on the web, it is certainly depending on the web for important aspects of business operations. Of course these aspects include email, online ordering, lead generation and prospecting. But in the course of a sales cycle, they could also include ... Read Post

Traditional CRM software usually misses the boat on the actual purpose of a CRM solution, which is to increase sales velocity. Instead of serving merely as a monitor for salespeople, it should actually empower sales reps to sell better and faster. The data entered into CRM should assist sales reps in moving their sales forward. Fortunately ... Read Post

March is a month of growth for the most part. And we are growing too… The latest e-book release “Fully Maximizing ROI for Your CRM Solution” marks more than fifty of our free educational e-books and continues Pipelinersales’ commitment to provide not only an exceptional CRM tool, but training and education for salespeople and entrepreneurs. We have ... Read Post

For a sales process to be effective, it needs to deliver value to your customers’ buying journey, and offer value to the sales reps and managers who use it. But what does it mean to “add value” in this context? Put simply: The sales process adds value to sales reps and managers, when it works ... Read Post

In our last article we discussed the importance of social media strategy in today’s B2B business environment. For B2B, social media can be vitally important at the beginning of a business relationship—but after a point a stronger stress must be placed on product benefits to the target company, and the insightful and personal customer relations between ... Read Post

In the last year or so, the importance of social media to a CRM application has been all the rage. “Does your CRM solution support social media?” seems to be the question on every CRM pundit’s lips. It is a valid question, if only because of the preponderance of both companies and individuals that are ... Read Post

The title of this article seems an obvious statement. But interestingly, most CRM applications don’t quite do it the way it should be done—without having to move out of the CRM interface. Ideally you should be able to engage your contacts across any channel from right within CRM. Email just happens to be the most ... Read Post