Your B2B sales prospects don’t want to hear about you. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes. But they do want to know that you understand their issues, their needs, their priorities. You may or not have a solution for them, that they need right now. ...
Editor’s Note: As part of our ongoing Sales Innovators Interview series, we are very pleased to include video interviews of eminent sales leaders by Andy Paul. Andy is a sales acceleration expert and sales strategist, and is the author of the best-selling sales books, Amp Up Your Sales: Powerful Strategies That Move Customers to Make ...
Raise your hand if you’ve heard any of these statements over the last 2 years: “67% of the buyer’s journey is now done digitally.” -SiriusDecisions “57% of the buyer’s journey is complete before a customer’s first contact with a supplier.” -Corporate Executive Board (CEB) “On average, prospective buyers in B2B settings have completed 57% of ...
Editor’s Note: Today we post Chapter 6 of a 10-chapter book, authored by our CSO, John Golden and Matt McDarby, President of United Sales Resources. Did you know there is something called “Like farming”? You’ve probably seen the ads that promise hundreds of Facebook Likes or thousands of “real” Twitter followers for a small fee. ...
One of my mentors is fond of saying, “Big changes in diet and exercise don’t change your life, they change your moment. Little changes executed every single day will change your life.” The same thing is true for selling. Brand new brochures, a re-done website, a new offer or package will have an impact on ...
The status quo must change. It’s time to move from spreadsheets to sanity. Sales organizations have long struggled with ways to systematize their business– to track and manage everything effectively — all in one place. In a digital world, this is more complex than ever. With this release, you now have a way to completely ...
Imagine, if you will, a company with different business units, a multitude of social media accounts, uncoordinated content efforts, and varying degrees of engagement. Frankly, you should not have to imagine such a company because they are quite common. Many organizations start small with social media and then different teams or business areas branch out ...
No matter how experienced a salesperson may be, there’s always some hesitancy about the sales call or meeting. Yes, the prospect has agreed to take the meeting, but how do you keep the participants engaged and focused? The call might be in-person or it might be remote and distributed. You want to set a specific ...
