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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

Contribution to the Whole: Duties Vs Business Expectations

Contribution to the Whole: Duties Vs Business Expectations

Sales Professionals / Jan 4, 2016 / Olatunde Adedeji

Every commercial business thrives on the collective contributions of its various business units. Guys in sales and marketing work to capture, nurture, and convert leads to customers, and build excellent business relationship with customers. IT folks ensure the business software and networks are stable and functioning optimally. The customer service department is busy with customers ... Read Post

Activity Versus Progress

Activity Versus Progress

Sales Management / Dec 30, 2015 / Frank Visgatis

Economist Fredmund Malik said, “Results should give pleasure.” People often get distracted or confused in certain selling activities. Top performers seem to have a sixth sense about when buyers or committees aren’t going to buy and will remove them from their pipelines. B and C Players, on the other hand, get excited just because prospects ... Read Post

Investigative Social Selling

Investigative Social Selling

Sales Management / Dec 23, 2015 / Lori Harmon

  Many of today’s buyers like to do their own research and undertake a self-discovery process during the early stages of their buying journey. As a salesperson, you can utilize social selling to improve the customers’ purchase and research experience. Global research, conducted by IDC in February 2014, finds that online social networks play a vital ... Read Post

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