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Salespeople live in a world full of competitive claims that lack creativity, imagination, and truth. Most differentiation statements advocated by organizations and intended to convince us involve words like “best”, “number one”, “leader”, “fastest growing”, “most” and “highest quality” to assert their distinguishable characteristics vis-a-vis their competition. The usual clap trap These are common statements ...

There are many things we can say about automation—but probably the most relevant thing is that the goal is interconnection. This means connection between all sites, companies, and systems where such connection is required and sensible. From the Past Coming out of the past, each individual system has its own peculiarities. That is why, in ...

Who doesn’t want to skyrocket their sales and have a successful business? If you would ask any business owner what’s his biggest dream, the answer is obvious. Each entrepreneur wants to increase their sales and profit. However, all business owners know that they need to put in a lot of effort if they want to ...

In recent years, personalization has become a major content marketing buzzword. Everyone actively uses this term, but just a few know what it’s actually all about. Most sales managers believe that personalization tactic is all about putting a customer’s name in the subject line of an email. But it’s much more than that. Using cookies, ...

People are smart to question the future of automation, for it has become part of everything we do. With the number of applications and technology around us, we yet still crave more. We become convinced of its power when our package is delivered from Amazon Prime, containing the items we were simply browsing for that ...

Most sellers don’t want to think about their sales process, let alone their ‘Big Deal’ sales process. Even tenured account executives believe that sales is more ‘Art’ than ‘Science’, comes naturally, and that every sales situation is unique. Let the sales leaders think about it, the sellers just want to sell. Sellers, wouldn’t the below ...

It happens more often than you think – sellers miss buyer signals and sales are lost. Here’s how to avoid letting that happen to you. First, remember that buyers have a process for buying, just like sellers have a sales process. When the buying and selling processes line up neatly, everyone feels good about the ...

If you take nothing else from this writing, know this: Words matter. Let’s start with the ones that keep those on sales’ frontlines up at night, shall we? Lead generation, sales funnels, and quality prospects are all terms B2B companies hungry to scale put up on their leader boards. To sell more means posting high ...