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In our last article in this series, I pointed out that the evangelist in the business world has all but disappeared, yet in the past was an integral factor in the success of companies such as Apple. Now, let’s have a further look at why evangelism needs to make a comeback in this digital age, ...

You might remember, a few years back, an author named Guy Kawasaki writing about The Art of Evangelism. He wrote about how important evangelism was to the astounding success of Apple, and other companies as well. I’m now writing not about the huge evangelists like Steve Jobs, but about salespeople. Salespeople were once the primary ...

A Global Win-Win – Pipeliner Strategy The world is in the midst of a major sea-change when it comes to business, brought about because of that great equalizer: the internet. This transformation will bring equality to people and places where it has previously not been possible. A Real Choice of People and Skills At Pipeliner, ...

When it comes to CRM implementation, I definitely know of what I speak. Pipeliner CRM implementation can be done in a fraction of the time of our competitors — without a consultant. Pipeliner can be fully implemented, including administrator and user training, within a week. For any CRM, here are the fine points of implementation. ...

Continuing our series on corporate CRM strategy from our last article, we’ll now take up the topic of CRM selection. There are things you should do when selecting a CRM solution, and things you definitely should not do. What You Shouldn’t Do In my opinion, the main thing you shouldn’t do in selecting a CRM ...

I find it almost unbelievable that I need to say it. But today, nearly 30 years after the first CRM system hit the market, it’s still true, and there seems to be many companies who have not gotten the message: yes, you do need a CRM! This article—and the next 2 in this series—are designed ...

Can you bet on a trend? Just look at the financial markets over the last week or so. Not long ago Uber was part of the biggest trend happening—but if you owned shares in Uber in the last few days, you’re wringing your hands in exasperation as Uber shares lost 20 to 25 percent of ...

In our last article we discussed the fact that automation and algorithms are created by humans, and so, therefore, can be biased. For our final article on the subject of automation and where it’s taking us, we want to examine the human’s role in the automated society, and how important it is for us to ...