According to Dr. Dimitrios Tsivridos, a consumer psychologist at University College in London, millennials are “perhaps the most skeptical group of consumers”. In fact, research shows that only 1% of them are influenced by ads to make a purchase. They value authenticity over conformity, exclusivity over mass production, and sub-culture over corporate culture. The underlying ...
Are sales and marketing equipped to evolve and change? Let's take a look at this through the lens of psychology.
Last week I had a speaking engagement four hours from home. Rather than take public transportation and then rent a car to get to my destination, I decided to drive. I hadn’t driven this long a trip by myself since I was in college. A “boomer,” that was a while ago and I must admit ...
Happy New Year, and welcome to 2017! For the last few weeks I have been interviewing CEO’s and top level performers about their strategies for success. Specifically, what they are doing to really ignite their own passion for success, as well as fully engage their employees. Now let me back up here, and explain what ...
We wish you the warmest of welcomes to our new online magazine, Sales POP! In this case POP isn’t just a word, it’s an acronym for “Purveyors Of Prosperity”!
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant. ― Peter F. Drucker, The Essential Drucker While researching my new ebook Accomplishing the Impossible: Lessons from the Apollo Space Program, I made some fascinating discoveries. For example, did you know ...
The world of the future will be an even more demanding struggle against the limitations of our intelligence, not a comfortable hammock in which we can lie down to be waited upon by our robot slaves. ― Norbert Wiener, The Human Use Of Human Beings: Cybernetics And Society In researching my new ebook Achieving the ...
In researching my recent ebook Achieving the Impossible, Lessons from the Apollo Space Program I made a very interesting discovery that very much applies to sales CRM. Along with other history-making factors, the Apollo program, thanks to a person almost never mentioned in the news and history of the time, set the stage for the ...
