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In our series on building a house of business, we first covered the numerous aspects of vision, which of course comes before anything else. Now let’s move onto bringing this vision into reality. Where does that begin? The Plans When erecting a building, between the vision and actual construction comes the architectural design, and the ...

In our last article on the subject of building a house of business , we took up the first crucial factor, vision. We discussed how a vision, to succeed, must become action, and its creator must, above all, persist. Now let’s go into some other very vital elements of vision. Value It’s true of any ...

Continuing our series on building a house of business, let’s take up the first crucial factor, vision, in detail. Without vision, no house—nor business or anything else for that matter—gets built. An analogy would be riding a carousel. There’s a lot of movement, but it’s just going around and around in the same place, and ...

In this new series, I am going to share my secrets of building a business, following the analogy of building a house. There are many similarities between these two endeavors, and many of the same factors must be considered. In actuality, you can apply the factors I’ll be laying out to either activity. In this ...

In this last article in our series on choosing a CRM solution, let’s take up evaluating the CRM vendor—the risk you’re taking, and the vendor vision. A client company, especially a larger company, usually wants to sign up on a contract in subscribing to a CRM. They want to make sure that the vendor is ...

In choosing a CRM, how important is service, and how does service tie into cost? CRM Support When deciding on a CRM application—or actually for just about any software application—many companies consider “service” to be synonymous with “support.” This isn’t actually true, as service is the broader category that embraces support. Support is, however, very ...

The Importance of CRM Usability Usability is crucially important when selecting a CRM application, which is all about the user (hence the name). How complex is the CRM application, or how easy is it to learn and use? Simplicity One method of judging a product is by the number of support tickets it has. If ...

CRM Functionality In our last article in this series, we discussed the most important factor when deciding on a CRM solution: the technology being used. Now, let’s take up the next in importance, which is functionality. CRM Features Just as a note, there is no standard set of terminology for CRM features, like for example you ...