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For our final article in the series on CRM adoption, let’s take a detailed look at the difference Pipeliner CRM makes. Comparing the CRM Industry to Others First, let’s consider the significant differences between our industry—the CRM industry—and products outside that industry. This will provide a clue to the current paradigm shift of today’s constant ...

Insights from Marissa Freeman, CMO of Union Square Hospitality Group In the realm of business, the art of creating indelible impressions transcends transactions—it’s about shaping perceptions, fostering connections, and embodying values. In a compelling episode, I had the privilege of engaging in a dialogue with Marissa Freeman, Chief Marketing Officer of Union Square Hospitality Group. ...

The next in our series on CRM adoption takes up an important topic: the 8 reasons CRM implementations are never actually completed. 1. Lack of Clear Processes When a CRM adoption is not completed in a company, it’s easy to blame one particular individual or group. But one basic reason is a lack of clear ...

With the recent catastrophic wildfires in Hawaii, every small business should consider their risks and take steps to protect their business, including the lives of their employees. One of the most important precautionary steps covered below is to purchase business insurance that covers the risk of natural disaster destruction. A complete guide to business insurance ...

If there’s a single aspect you’ll see about CRM promotion, it’s this: CRM vendors are constantly comparing the features and functionality of their offering versus others. Every one of them will assert that theirs is the best. What’s fascinating, though, is that despite these endless claims, CRM adoption rate is very low. In fact, per ...

Some businesses struggle to manage a sales team. So, they search for ways to improve their efficiency. Sales operations aren’t for everyone. So some business owners look for solutions elsewhere. While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. That’s where outsourcing comes into ...

If you own a small business, you’ve probably dealt with an unhappy customer or two. And if you haven’t, you’re probably going to. Pouring your soul into your customers only to receive negative feedback can be discouraging and frustrating. But with some preparation and knowledge, you can improve your chances of turning a disgruntled customer ...

In the seemingly disparate fields of B2B sales and music production, one may find it challenging to uncover similarities. However, if one looks closely, these arenas share compelling parallels, from the need for understanding the audience to embracing creativity, adaptability, and leveraging technology. This article aims to uncover these shared principles, taking inspiration from the ...