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I find it almost unbelievable that I need to say it. But today, nearly 30 years after the first CRM system hit the market, it’s still true, and there seems to be many companies who have not gotten the message: yes, you do need a CRM! This article—and the next 2 in this series—are designed ... Read Post
Most organizations don’t always get it right the first time; unintended mistakes sometimes happen and customers are left disillusioned and angry. Read Post
The consumer market has flourished amid the growth of advanced data analytics technology and machine learning. These innovations have opened endless possibilities for information. As these new technologies have found their place in all things data, including marketing, sales, and any other data-driven industry that exists, we have seen a shift in the way businesses ... Read Post
Do you plan to retire soon or are you already retired? If so, you probably know retirement comes with many benefits, but it also comes with some challenges. One challenge is a reduction in your income. A reverse mortgage can help you combat that by allowing you to tap into part of the value of ... Read Post
Set the clock back over 100 years and you’ll find that companies didn’t care about their brand image for the longest time. If products worked, then consumers bought them. Firms that sold merchandise people didn’t care about either adapted or vanished. Nobody in the world of marketing really focused on the personality they projected. In ... Read Post
There is a huge buzz about AI (artificial intelligence) in the business world. The technology promises to deliver accurate and honest insights that can help businesses in multiple fields including customer service and sales. If you use recovery and backup processes like ottomatik.io, it may be soon you should incorporate AI and machine learning to ... Read Post
Can you bet on a trend? Just look at the financial markets over the last week or so. Not long ago Uber was part of the biggest trend happening—but if you owned shares in Uber in the last few days, you’re wringing your hands in exasperation as Uber shares lost 20 to 25 percent of ... Read Post
Sustaining sales skills requires structure. As leaders get a more informed sense of what works and what doesn’t, they can change their sustainment framework, as needed. Here, we look at the five key steps, in sequential order, that we believe form a sound sustainment strategy. Set Clear Expectations Sales professionals need to know that sustainment ... Read Post
