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How can you create evangelists within a company, and scale such an operation? It can certainly be a challenge. But as we’ve discussed in previous posts in this series, evangelism is something that can indeed be taught and learned, once people have decided that is what they want to do. Evangelists are people who go ... Read Post
Your truth or their truth? It’s definitely a combination of both! Read Post
Every business wants their products to get noticed when they send an email to their prospects. But they hardly received few clicks. Most of them ignore the emails while others skim through the content and only a few in the list reach the CTA button to know about the product. If your emails are landing ... Read Post
In our last couple of articles in this series, we’ve talked about today’s vital need for the return of evangelists in business. Now, let’s have a look at what it really takes to become an evangelist. Inherited or Learned Skill? Are evangelistic traits only inherited? Do they only stem from a person’s genetic code? Or ... Read Post
What to look for while setting up a sales office in a new territory Setting up a new sales office can come with a number of different challenges. Firstly, the market dynamics in the new territory can be dramatically different from what you are used to in your role. Add to this the pressures of ... Read Post
Common sense is a basic ability to perceive, understand, and judge things, which is shared by ("common to") nearly all people Read Post
In our last article in this series, I pointed out that the evangelist in the business world has all but disappeared, yet in the past was an integral factor in the success of companies such as Apple. Now, let’s have a further look at why evangelism needs to make a comeback in this digital age, ... Read Post
Sales professionals know to find and leverage differentiation. The problem: far too few know that not all differentiation is equal. Yep, differentiation is differentiated. Remember, differentiation only becomes value once a customer understands it and connects to a customer-desired outcome. It only turns into differentiated value — that moves a buying decision – when that ... Read Post