Your truth or their truth? It’s definitely a combination of both! Read Post

Every business wants their products to get noticed when they send an email to their prospects. But they hardly received few clicks. Most of them ignore the emails while others skim through the content and only a few in the list reach the CTA button to know about the product. If your emails are landing ... Read Post

In our last couple of articles in this series, we’ve talked about today’s vital need for the return of evangelists in business. Now, let’s have a look at what it really takes to become an evangelist. Inherited or Learned Skill? Are evangelistic traits only inherited? Do they only stem from a person’s genetic code? Or ... Read Post

Sales Managers dream of the second half of the calendar year so strong that it drives the numbers up, salvaging the year and ensuring robust performance. Read Post

What to look for while setting up a sales office in a new territory Setting up a new sales office can come with a number of different challenges. Firstly, the market dynamics in the new territory can be dramatically different from what you are used to in your role. Add to this the pressures of ... Read Post

Common sense is a basic ability to perceive, understand, and judge things, which is shared by ("common to") nearly all people Read Post

Culture is a complex, ever-present, and a constant paradigm in our family units, organizations, and businesses. It determines how we act, how we’re described by others, and who we ultimately are. In work environments, employees are the perfect gauge to describe a team or an organization’s culture using only a few words. Such descriptions may ... Read Post

In our last article in this series, I pointed out that the evangelist in the business world has all but disappeared, yet in the past was an integral factor in the success of companies such as Apple. Now, let’s have a further look at why evangelism needs to make a comeback in this digital age, ... Read Post