Wouldn’t it be great if you could increase your customer retention while also improving your employee retention and engagement? Defining who you are as a company is a great way to do this, but you can also accomplish it by taking your company culture and using it to define overall goals. Ask your employees how ...
Standout leadership doesn’t have to be complicated; it doesn’t have to conform to doctrine advocated by leadership gurus and HR pundits who advocate a more theoretical model. In my experience, leadership that sets you apart from the crowd boils down to how well you practice these 10 basic human acts, not on how well you ...
In today’s business environment, Sales and Marketing are often divorced. In fact they often behave just like a divorced couple, constantly pointing fingers at each other, most frequently over lead quantity and quality. Marketing says that Sales isn’t taking advantage of the leads they have, and is wasting them. Sales, on the other hand, is ...
Imagine my surprise when the national sales manager said to 60 of his top associates, “At lunch the sales team and I decided we have no idea how we managed to sell anything before we met Patricia.” He told me, “It takes a year for us to have the opportunity to deliver an hour presentation ...
As the new year dawns and everyone has determined that this year- this is going to be their year. The year they turn it around. The year they burn it off. No matter what it takes… But it doesn’t happen. Why? This is a question I have been obsessed with for a long time. Why ...
A vital part of evaluating an opportunity is learning all about buyer process of your prospect company. More broadly, it is an important overall factor in sales account management. Purchase decision making within a company can range from simple to complex. In smaller companies, it can often happen that purchase approval is made by a ...
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