Today, company culture is an integral part of a brand, so much so that it’s difficult to talk about one without the other. Beyond the vacation time and benefits, it’s a presentation of what your organization stands for and ideally represents an environment of transparency, enthusiasm, and support. According to Gallup, companies with a rich ... Read Post

Amazing sales cultures consistently perform at the highest level. Here’s how sales leaders create them… The prime responsibility of sales leaders is to create the environment within which a high-performance culture can evolve. They take a long term view not a “let’s get this done in 60 days” approach. Patience and tenacity is required to ... Read Post

In the last few years, there has certainly been a lot of talk about sales enablement—it’s one of those trendy terms that came around and has definitely remained. There certainly is no sales enablement “magic bullet”—you utilize it and bang! instant results! People today will jump on any train when they hear it will bring ... Read Post

Are You Using the Right Metrics? Several years ago, three human resource pros wrote a book titled Fish, a modern parable about a team that was in complete disarray and how a newly appointed team leader was able to turn that around. Her strategies resulted in a transformation of team productivity. Part of the book ... Read Post

Despite the supposed benefits AI brings especially to the world of sales, and the threats it entails to local job markets, various industries are still looking for specialist skills and talents. It only goes to show that, rather than competing with organic workers, new technology has opened up windows of opportunity for people with the ... Read Post

Drive Customers to Your Site [Step-by-Step Guide] PPC campaigns only make up a small fraction of site visits. However, that doesn’t mean that you should ditch it altogether because what they lack in volume, they make up in quality. Just take a look at these stats: Paid ads are 80% more effective in promoting brand ... Read Post

Expanding your brand by going international will definitely bring you more sales, market share, and brand recognition— only if you do it right. The first step you should take is good market research. You have to know the lay of the land before you build on it. Take note that this article is about market ... Read Post

7 Cold Calling Tips for Sales Success in 2019 Many people in business circles believe cold calls have become ineffective. It’s true that the effectiveness of cold calls is lagging behind other forms of marketing. It may be the case that cold calls rely on the person behind the phone too much. 13% of sales ... Read Post