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It’s Your Business After All
Blog / Pipeliner CRM / Nov 9, 2019 / Posted by John Golden / 1901 

It’s Your Business After All


One of the biggest criticisms of any technology platform by customers is that it is hard to get it to reflect how their business actually operates as opposed to how some programmer imagines it does. This can be a great source of frustration to customers which is why the ability to customize is so critical. But customization can be a double-edged sword if it requires highly technical resources and takes forever to implement.

This is why at Pipeliner we made the conscious decision to make our CRM as customizable as possible but also in a way that was easy for non-technical users. We have employed drag n drop and other visual tools to enable Administrators to quickly adapt the product to their business needs. After all, those who are working day-to-day in the business should be able to administer and adapt the system without having to rely on specialized CRM administrators who don’t really understand the business or outside consultants or indeed expensive programmers.

Core to any business are the products and/or services they offer as well as the associated prices so being able to deploy them in the CRM, customize and easily update them is an essential requirement. To this end, Pipeliner has made major enhancements that allow companies to customize their product lists within Pipeliner CRM. Customers can now define different types of Products and create a corresponding Custom Form for each Product. These Custom Forms can also include Custom Fields. Now when a customer adds Products to the Products & Prices section in the Administration Module, they can fill in those Custom Fields with additional Product details specific to their business.

For example, Let’s say that you’re a company that sells machines. You may sell brand new machines and also reconditioned machines — in this example, the fields you’d create would be very similar and you wouldn’t need separate Product Types — both new and reconditioned machines would have, perhaps, “year of manufacture”, “power rating”, “size”, “type of fuel” which would all be Custom Fields added to the same Product Form. Now let’s say that you also sell warranties for your machines — warranties would need “length”, “start date”, “type of cover”. These fields are very different from the ones you need for machines so you would create a new Product Type of “Warranties” and could then set up a Form with just the warranty-specific fields on. So as you can see from this simple example, the flexibility to create custom fields is very powerful.

In addition, customers can now also import products and price lists using .csv files or the API – this makes regularly updating products and pricing simple and convenient. To learn more about these enhancements click here.

So as you can see, we continue to enhance our product so customers can make it their product!

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He has conducted over 350 video interviews of thought leaders for Sales POP! online sales magazine and has a podcast channel on iTunes that has over 287 audio interviews He is CSMO at Pipeliner CRM. He is also an Amazon best selling author of two books and In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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Comments (12)


Patrick Reeg commented...

What a great article for business owners of all sizes! In terms of prospecting, this could be a great read for someone who is unsure about the power of a CRM, and important it could be for a business to succeed!


uzoh okafor commented...

This a good point to give to prospects that want a customized services


Martin Edenweze commented...

This clearly shows the power behind a CRM. Every Sales Manager and Business Owner must take note


Seth Daramola commented...

The freedom of customizing and designing the CRM. This has been one the great challenge the traditional CRM failed to provides solution to. Pipeliner has gotten the holy gray and both Sales personnel and prospects now have a genuine tool that shall surely increases their sales volume as well as ROI.

Great article by John Golden


Hamza Naeem commented...

What a great way to expand your business


Alima Rasaq commented...

Businesses have the freedom to customize and design CRM application to suit their kind of business. Like the article says ” Its your Business after all “.
Nice one!


YISA OLUWASEYI commented...



Owolabi Olulegan commented...

To be real, major sales experts in my country lack the techniques put in for computer use but with the ease of this CRM, they will like to customize the use for their own benefits.


Johnson Adebayo commented...

With Pipeliner CRM, I can plan my day , own my activity. forecast greater achievement and define what to focus on and what to be left behind regardless of my clients Industry.


Omotuke Oluwadayisi Stephen commented...

This is a great point that sells Pipeliner CRM faster than others. The power has been transfer to your to customize to your taste


Sena Fikadu commented...

Its a good insight to someone who is curios about what a CRM can do to there business.

I’m really excited that am part of this sales learning program which can turns good for me

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